The world needs great design—
YOUR great design.

—Amy Farrell

Hi, I'm Amy,

founder of Designing Success


I created Designing Success and my signature course, Behind Design, to help YOU—the ambitious graphic design business owner and freelancer.

Several years ago, I was burned out, always stressed and overwhelmed in my graphic design business. Projects felt bumpy and not worth the money I was making. I enjoyed the creative work, but there were still constant questions in my mind.

"Am I doing this right?"

"How should I respond to this client?"

"Is my business profitable?"

"Should it feel THIS hard?"

"How long can I keep this up?"

I decided to get serious about being a business owner first—to run my business and projects in a way that serves me AND my clients well. And you can too.

I reflected on my 20-year design career and noticed what I did well and the mistakes I made. Then, I went to work on my own design studio. Over the past five years, I have drastically increased the money I make and the enjoyment I get running and working in my business. I want to share what I’ve learned with others because I know it works. 

While there will always be challenges, I can confidently say that I am no longer stressed out, frustrated, and burned out in my business. I see the power behind working with clients I love while being paid well for my thinking, problem-solving, and the results I generate for clients.

Build YOUR version of success (not someone else's)

Find the resources that are right for you.

Facebook group

Learn from, and connect with, other creatives who are figuring out this business thing too. 

Join the group!
Online Course: Behind Design

Take charge of your creative business with interactive lessons, tools, and templates. 

Learn more

Tools, blogs and videos to help you with your business. Grab your coffee and settle in!

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