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THE COMPREHENSIVE COURSE FOR YOUR CREATIVE BUSINESS

Master your business—leave stress and burnout behind!


If you're a graphic designer or freelancer, you might be wondering how you can love your work + keep clients happy + make the money you deserve without constant stress and overwhelm.

Behind Design helps you become a confident business owner and project manager so you can get to the next level instead of working constantly with little to show for it.

Conquer the business details so you can enjoy your work and earn consistent income working with clients that fit YOUR business.

ENROLL NOW

THE COMPREHENSIVE COURSE FOR YOUR CREATIVE BUSINESS

Master your business and work with great clients while leaving stress and burnout behind!


If you're a graphic designer or freelancer, you might be wondering how you can love your work + keep clients happy + make the money you deserve without constant stress and overwhelm.

Behind Design helps you become a confident business owner and project manager so you can get to the next level instead of working constantly with little to show for it.

Conquer the business details so you can enjoy your work and earn consistent income working with clients that fit YOUR business.

ENROLL NOW

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What Would it Feel Like To?

Get off the revenue roller-coaster and earn consistent income.
Work with clients who crave your expertise and problem-solving.
Confidently manage projects and serve clients well with less stress.
Speak directly to, and attract clients who are a perfect fit for you (and let the rest go).
Know how much revenue you need to make (instead of guessing).
Easily generate referrals so you don't have to look for the next project.

It's All Possible. Join Me in Behind Design and I'll Show You How!

Hi, I’m Amy Farrell, and I created Behind Design to help YOU—the ambitious graphic design business owner and freelancer.

Several years ago, I was burned out, always stressed and overwhelmed in my graphic design business. Projects felt bumpy and not worth the money I was making. I enjoyed the creative work, but there were still constant questions in my mind.

"Am I doing this right?"

"How should I respond to this client?"

"Is my business profitable?"

"Should it feel THIS hard?"

"How long can I keep this up?"

I decided to get serious about being a business owner first—to run my business and projects in a way that serves me AND my clients well. And you can too.

I reflected on my 20-year design career and noticed what I did well and the mistakes I made. Then, I went to work on my own design studio. Over the past five years, I have drastically increased the money I make and the enjoyment I get running and working in my business. I want to share what I’ve learned with others because I know it works. 

While there will always be challenges, I can confidently say that I am no longer stressed out, frustrated, and burned out in my business. I see the power behind working with clients I love while being paid well for my thinking, problem-solving, and the results I generate for clients.

 

 

I love my cozy, little business and I like knowing that I can keep it small AND profitable without feeling the need to scale or hire a bunch of employees. You may have a different plan for your business. Whatever YOUR vision is for your business, you can build it!

Bottom line: You know there’s much more to a successful business than the design work alone.

Let’s go beyond the beautiful work you create so you have a fulfilling, sustainable business—I invite you to go with me, Behind Design.

What Can Behind Design Do for Your Business? Here's How it All Breaks Down:

Behind Design Will Change the Way You Think About Your Business (for the better)!

Here's what's coming your way when you enroll:

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6 TRAINING MODULES

Actionable, concise video trainings with downloadable slides + audio files so you can listen and learn anywhere

During this introductory offer, get immediate access to all of the actionable goodness in Modules 1, 2, & 3! The remaining modules (4, 5, & 6) will be released one per week, starting four weeks after purchase.


  • 100+ FILLABLE PDF WORKSHEETS – put your lessons into action and refer back to them over and over again
  • 60+ EMAIL SCRIPTS to help you manage your projects like a pro from start-to-finish, and beyond!
  • 20+ TOOLS & TEMPLATES that I use in my own biz to work smarter, save time, and create consistent results for my clients
  • ACCESS FOR LIFE* to all of the course materials, including updates, AND any new lessons (*as long as we're physically able to keep the course available to you)

And to Make Sure You're Supported Every Step of the Way, You'll Also Get Access to This Amazing Course-Launch Bonus:

{INTRODUCTORY BONUS!}


WEEKLY EMAIL MENTORSHIP from Amy

to make sure you have support, feedback, and you never get stuck when implementing the course content.


What you'll get:

  • Direct email access to me (your course creator) to get you unstuck quickly for a full FOUR MONTHS after you enroll
  • My 20+ years of design and business experience to help guide you
  • MY GOAL: Help you keep your momentum going so you enjoy the best possible results in your business!
  • YES, you're reading correctly: this is WEEKLY EMAIL COACHING FOR FOUR MONTHS! (Value: $4,000)
YES, I WANT IN!

I'm committed to seeing you succeed in this course and in your business!

Most self-study courses don't offer this. It's a big deal and it won't be around for long!

By the end of Behind Design you will have:

–1–

Set your rates and revenue goals so your work leads to more profit

instead of guessing, taking any and all projects that come along, and crossing your fingers, hoping to make more this year

–2–

Crafted messaging that inspires

so you connect with the right clients and they know exactly what you can do for them, how they can work with you, and what to expect

–3–

A repeatable process for creating and delivering your best work

with consistency and efficiency, using proven methods that serve your clients well and keep your projects on-track

–4–

An organized and professional foundation

including the core systems and processes you need to create consistent results for your clients

–5–

Created a client experience that wows, infused with your personality

so they love working with you, keep coming back, and can't wait to refer you to others

–6–

Established policies and boundaries around the way you work

so clients respect you, your process, and your expertise, allowing you to ENJOY your work and LOVE your business

Most of all, you will finally have:

The trainings, tools, templates, and know-how you've been craving to confidently manage your business and your clients so that you create valuable long-term relationships, effortless referrals, and a sustainable, profitable, enjoyable business.

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Get the full Behind Design Program (a $7,500 value):

Get started today for just: $379

Plus two more monthly payments of $379.

  • 6 Training Modules (You get access to Modules 1-3 immediately. Modules 4-6 will be released 1 module per week starting May 24)
  • 20+ Video Lessons with Downloadable Slides and Audio Files
  • 60+ Swipe Files & Email Templates
  • 100+ Fillable Digital Worksheets
  • 20+ Time- and Headache-saving Tools & Forms
  • BONUS: Weekly email coaching for 4 months after purchase

Doors close on April 29.

ENROLL NOW

Pay in Full: $997

  • 6 Training Modules (You get access to Modules 1-3 immediately. Modules 4-6 will be released 1 module per week starting May 24)
  • 20+ Video Lessons with Downloadable Slides and Audio Files
  • 60+ Swipe Files & Email Templates
  • 100+ Fillable Digital Worksheets
  • 20+ Time- and Headache-saving Tools & Forms
  • BONUS: Weekly email coaching for 4 months after purchase

Enrollment closes April 29.

ENROLL NOW
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Bethany C.

OMGosh Amy! I love your course! I've only scratched the surface, but I'm so excited about all the fantastic knowledge you've shared. I'm doing it in order (and it's so good!), but I had to check out the service package section because I've been struggling with that for years as a freelancer. My mind is blown by how you have broken it down. I finally feel like I can figure out what *I* should be offering without just trying to look at other people's packages and do something similar. I'm looking forward to all the great things I'll be learning. I feel like I'll be able to run my own business now and not just be winging a lot of it. THANK YOU!!!

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Are You Ready to Go Behind Design?

Doors close on April 29!

ENROLL NOW