There's an easier way to...
magnetize your dream clients, be profitable, and enjoy your business journey.
INTRODUCING:
YOUR BUSINESS & PROJECT MANAGEMENT SECRET WEAPON TO HELP YOU
Build a Profitable, Referral-rich Graphic Design Business
For creative pros who want an organized, streamlined business without working 24/7 or a team.
Picture This:
🚀 You're consistently raking in the dough. No more lost sleep over roller-coaster revenue.
📝 Ditch time-consuming proposals—projects get booked faster than a pizza delivery.
😅 Project management? You've got this in the bag—and your clients? Well, they're over the moon.
🎯 Attract perfect-fit clients and say "see ya" to the rest.
💰 Clear revenue goals? Check. Smashing those goals? Double check.
🔄 Referrals? They roll in so easily that you can say goodbye to hunting for the next project.
Here's How Behind Design is About to Revolutionize Your Business
🔥 Figure out exactly what your business needs to soar.
{Module 01: Value & Vision}
💼 Price your services right, create irresistible proposals, and lay down some essential policies.
{Module 02: Your Foundation}
🖥 Onboard, plan and streamline your projects for success (once and for all!)
{Module 03: Process}
😮 Knock their socks off with top-notch customer service and winning presentations.
{Module 04: Client Experience}
⭐️ Consistently deliver your best work and stellar results that leaves clients giddy.
{Module 05: Results}
🔄 Keep your business thriving and enjoyable for years to come!
{Module 06: Sustainability}
📋 Oodles of Practical Tools at Your Fingertips!
Get your hands on dynamic, fillable worksheets with every lesson. And open a treasure trove of essential tools and templates to streamline your business:
- Rate Calculator
- Estimating Template
- Time Tracking Tool
- Proposal Framework
- Onboarding Flowchart
- Project Planner
- Asset Tracking Sheet Template
- Content Vetting Checklist
- Project Overview Template
- Email Templates for Every Project Step
- Project Feedback Form Template
- Post-Project Reflection Form and Survey
- Project-Booking Email Templates
- File Organization Blueprint and Job Ticket Template
- Project Presentation Deck
- Project Footer Template
- Logo Rights Transfer Template
- Project Reporting Template
- Logo Standards Guide (simple and complex)
- Production File Quality Checklist
- Proofreading Quality Checklist
- Vendor Ordering Quality Checklist
- Marketing Plan Blueprint
Behind Design is not just a course – it's a dynamic shift in how you perceive and run your business. Get ready to transform your creative world!
Get all of this when you enroll today:
6 Training Modules
CONCISE VIDEO TRAININGS WITH DOWNLOADABLE SLIDES + AUDIO FILES SO YOU CAN LISTEN AND LEARN ANYWHERE
- 100+ FILLABLE PDF WORKSHEETS – put your lessons into action and refer back to them over and over again
- 60+ EMAIL SCRIPTS to help you manage your projects like a pro from start-to-finish, and beyond!
- 20+ TOOLS & TEMPLATES that I use in my own biz to work smarter, save time, and create consistent results for my clients
- INSTANT ACCESS FOR LIFE to all of the course materials, including updates, AND any new lessons
- WORK AT YOUR OWN PACE
Let's Talk Bonuses:
BONUS #1
COACHING & SUPPORT:
Mentorship for Eight Weeks Via Email
+ One Private Coaching Call with Amy
GET SUPPORT AND FEEDBACK AS YOU IMPLEMENT BEHIND DESIGN AND TRANSFORM YOUR BUSINESS INTO A PROFIT-MAKING MACHINE
What you'll get:
- Direct email access to me (your course creator) for a full TWO MONTHS after you enroll
- My 20+ years of design and business experience to help guide you
- MY GOAL FOR YOU: Keep your momentum going so you enjoy the best possible results in your business!
- YES, you're reading correctly: WEEKLY EMAIL COACHING FOR TWO MONTHS! (Value: $1,500)
I'm committed to seeing you succeed in this course and in your business!
Most self-study courses don't offer this level of support!
BONUS #2: Lifetime Access
($1,000 value)
Many courses give you only a limited time to have access and complete the work.
Behind Design is different. You get lifetime access (as long as the internet is a thing) so you can refer back to the program anytime you need to refresh your knowledge. You don’t have to worry about trying to cram in everything within a short period of time.
🔄 Download the audio files, slides and worksheets so you can listen or work on them on the go.
🎉 Lifetime access to any updates to the course—additional lessons or new and improved lessons. Never pay extra to have access to that additional information.
BONUS #3: PM Mastery Toolkit
($1,500 value)
Managing your projects like an expert agency or studio, is a huge piece of the project success puzzle but most of us don’t learn this skill in school or anywhere else for that matter.
There is an art and a science behind the words and actions you take to kindly but firmly manage a project!
Never feel stuck on what to do or say again!
💬 Take charge of your projects & know exactly what to say (and do)!
📝 This training with videos + more than 60 scripts gives you the exact steps and words to use during every phase of your project (even during icky-sticky
client situations!)
What Have Others Achieved?
Bethany C.
GRAPHIC DESIGNER
"This is absolutely the best investment I've made for myself and my business."
This is not a superficial course that you'll finish in a week and feel like you wasted your money on.
I use nearly every template during every project to help keep me on track and make sure my processes are as streamlined as possible.
The resources from this course have removed so much stress from running a business because my systems now have a solid, streamlined setup and I know I'm not forgetting anything.
This is absolutely the best investment I've made for myself and my business. If you need help with running your design business, this course is worth every penny.
Niki O.
CREATIVE ENTREPRENEUR
"Amy does a great job of lining out easy, actionable goals so that you feel empowered to go out and create a thriving business."
Wow! I knew this course would offer valuable information, but I had no idea how packed with tips and tricks it would be.
This is an incredible resource for not only creative professionals (honestly, a no-brainer for those in that field) but for anyone building out a small business!
Amy does a great job of lining out easy, actionable goals so that you feel empowered to go out and create a thriving business.
Behind Design is more than worth the financial investment. Don’t think, buy!
Ryan D.
GRAPHIC DESIGNER, ILLUSTRATOR, PRODUCT DESIGNER
"If you are a designer or a creative looking to grow, organize, or refine your business or freelance work, please purchase Behind Design—you will not be disappointed."
The resources in Behind Design are amazing. They have helped me organize my business and processes and helped me with project planning and onboarding new clients.
Amy is a member of what I classify as the graphic design Avengers or graphic design Justice League.
A few wonderful people in the industry have a genuine interest in helping designers grow their businesses and their respective fields. For example, people like Chris Do, Philip Van Dusen, and Ian Padgett, to name a few of the professionals I've discovered, are tremendous in the industry and Amy is right up there with them.
By the End of Behind Design You Will Have:
Pricing for Profit!
Say goodbye to wild guessing games and frantic comparison to others. It's time to charge what YOUR work is worth and watch the revenue roll in.
Messaging that Converts
Connect with the clients who get you. Your messaging will have them singing, "You're the one that I want!" 🎶💃
A Repeatable, Remarkable Process
Craft and deliver your masterpieces consistently, leaving your clients in awe and your projects on cruise control.
The Groundwork for Success: Your Business, Your Rules!
Lay the foundations for the biz you're building and set the stage for impressing clients every single time.
A Client Experience that "Wows!"—Infused with Your Personality
Turn your clients into raving fans by delivering a top-notch experience. Your clients won't want to work with anyone else once they've tasted what you bring to the table!
Rock-Solid Policies & Boundaries for Business Bliss!
Take charge and set the rules. Clients respect your process and your expertise, allowing you to ENJOY your business!
Most of all, you will finally have
THE TOOLS, TEMPLATES, AND "KNOW-HOW" YOU'VE BEEN CRAVING TO MANAGE YOUR BUSINESS SO THAT YOU CONFIDENTLY:
Take the reins, boost your referrals, and cultivate those precious long-term client bonds. 🌟 Work smarter, not harder, for the profitable and enjoyable business you've been yearning for!
Get the Full Behind Design System (more than $8,000 in value):
Three Payments of $347
Get started for just $347, then two more monthly payments of $347.
ENROLL NOWIt's All Possible. Join Me in Behind Design and I'll Show You How!
Hey there, I'm Amy, the creator of Behind Design, and I'd love to be your guiding light on this creative journey.
I've been in the design game for over 25 years, and let me tell you, I've been through it all. The stress, the chaos, the burnout—it's like I was in a never-ending loop of dilemmas.
But I decided it was time to put the "business" back in "creative business." I took my studio to the drawing board and revamped the entire process.
Fast forward to today, and I've cracked the code to make more money while enjoying what I do.
I've extinguished these burning questions that might be keeping you up at night:
💰 Am I pricing my projects right?
🚫 Why do I waste hours on proposals only to hear crickets or a big fat "NO"?
🤷♀️ Who am I to be doing this—am I good enough? (Good old imposter syndrome.)
😬 Is it normal for project management to be this chaotic and stressful?
🌀 How do I keep clients happy when they're on an endless change request spree?
🤷♀️ Is my business even profitable?
🤦♀️ Can I keep up with this never-ending hustle, or will I just burn out?
...and I want to share everything I've learned with you.
With Behind Design, you'll not only skip common pitfalls (and quickly) but also find yourself in a rewarding space of working with dream clients, earning your worth, and making your creative biz flourish. The struggle? It's about to be a thing of the past.
I'm here to help you say goodbye to chaos, imposter syndrome, and burnout and hello to new-found confidence in a thriving business filled with clients who adore you.
Get ready to embark on a journey that will take your business and life to the next level. Are you in?
My background (for inquiring minds)
Burning Questions? Let's Tackle them Head-on.
Will I get immediate access to all of the lessons?
I’m just starting my freelance design business (or haven't started it yet). Is this right for me?
I’m already so busy, will I have the time?
Is there help if I get stuck?
What if I’m not a graphic designer. Will this course still help me?
Will I need to purchase additional tools or training in order to implement the course lessons?
My budget is tight. What do you suggest?
How long will I have access to Behind Design?
What happens if I fall behind?
Will I get access to Amy?
What if I have questions after my eight weeks of email coaching?
How much can I expect to make after taking the course?
💫Whatever YOUR vision is for your business, you can build it!
BOTTOM LINE: THERE'S MUCH MORE TO RUNNING A SUCCESSFUL BUSINESS THAN THE DESIGN WORK ALONE.